Cookies policy

I. Introduction

Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users of our Website. This helps us to provide you with a better user experience when you visit our Website and also allows us to optimize our Website.

Cookies and similar technologies do not, however, allow us to systematically collect data that could identify the users of our Website. They help us improve the functioning of our Website, better respond to the interests of our users, and measure how effective the content of our Website is.

We are legally required to request your permission for the use or storage of cookies and similar technologies on your computers or mobile devices. This section on cookies gives you clear and complete information about the cookies we use and their purpose.

For further information about this Cookie Policy you can contact us via:

II. What is a cookie

1. The concept ‘cookie’

A cookie is a small text and number file that we store in your browser or on the hard drive of your computer. In this way we can remember your preferences when using our Website.

Unless you have adjusted your browser settings so that they will refuse cookies, our system will place cookies as soon as you visit our Website.  

2. Types of cookies

Cookies can be divided according to their origin, their function and their lifespan.

Own cookies are cookies that the owner of the visited website places.

Third-party cookies are cookies that are placed by an organization other than the owner of the website you are visiting. This may include cookies that are created by an enterprise specialized in the analysis of websites and that the owner of the website visits data about the visitor frequency on his site.

Functional cookies are cookies that ensure that the Website functions properly (e.g., cookies for log-in or registration, language preferences). Functional cookies are logically own cookies.

Non-functional cookies are cookies that can be placed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the Website. Cookies with static purposes allow you to check which pages of the Website you visit, where your computer is located etc. Cookies with social purposes make it possible for the user to share the content of the visited Website via social media directly with others. Cookies with targeting purposes allow you to build a profile based on your surfing behavior so that the displayed advertisements are tailored to your interests. Cookies with commercial purposes keep track of how many and which advertisements were shown to a user. Non-functional cookies may be own cookies or third-party cookies.

Permanent cookies: These cookies remain on the device of the user for the duration determined in the cookie and thus also after you have closed your browser. They are activated each time the user visits the Website that has placed this cookie (e.g., cookies placed by social media such as Twitter, Facebook, Google Analytics etc). Most non-functional cookies are permanent cookies.

Session cookies: These cookies allow us to simplify the actions of a user and to link them together during a browser session. A browser session starts when a user opens the browser window and ends when they close the browser screen. Session cookies are temporarily placed. As soon as you close the browser, all session cookies will be deleted. Most functional cookies are session cookies.

III. What cookies we us on our website?

1. Functional cookies

We use cookies to facilitate the functioning of our website and to make it more pleasant for the visitor and to ensure that the visitor gets a more personalized surfing experience.

These are cookies that remember your country and language preference and your customer segment. It is also a cookie that remembers the state of your shopping cart during an order, as well as the cookie that keeps track of whether you have already been asked to participate in a survey so that we do not submit the same survey every time.

2. Performance / Analytical cookies

We use performance cookies to collect information about the use that visitors make of our website with the intention to improve the content of our website, to adapt more to the wishes of visitors and to increase the user-friendliness of our website..

For example, there is a cookie that helps us count the number of unique visitors and a cookie that keeps track of which pages are most popular. For analyzes of the use of our website, we also use Adobe Analytics, Google Analytics and Hotjar, which also use cookies for this purpose.  

3. Cookies for behavioural targeting / remarketing

In order to provide you with even better information about our products and services, we use cookies that tell us what you have viewed on our website or for which products and services you may be interested.

We also use this information for our advertising campaigns on third-party websites. If necessary, we can also obtain information about websites from our marketing partners where you have seen our advertisements. For this we use "DoubleClick" that is part of Google and Group M. You can find more information about the use of cookies from Google and Group M by requesting the privacy policy of Google and Group M. These cookies do not contain personal data.

4. Cookies for social media

When we propose to share content from our website on social networks, eg facebook, they can place a cookie on your device. For more information we refer to the privacy policy of the organization in question.

For our marketing campaigns on Facebook, we use the "Pixel" tool, which integrates a cookie created by Facebook into some of our web pages. With this pixel, Facebook can follow the actions of its users from an advertisement on the social network to a web page on our website. Facebook will then be able to recognize on its platform the user who visited the web page in question, provide customized services and place more targeted advertisements. Incidentally, data processing does not apply to those who are not on Facebook. Read more about how Facebook collects, processes and uses data and about possible settings to protect your privacy in the Facebook user data policy.

IV. Your permission

By using our Website, you accept the use of cookies. In order to use our Website optimally, you must accept these cookies. You can do this via your browser settings; or by explicitly accepting our "Privacy and cookie policy" when registering; or by continuing to browse the Website after you have seen a "cookie warning" on the homepage at the first visit to the Website.

You block cookies by activating the browser setting that allows you to refuse the placing of cookies. However, if you use your browser settings to block those cookies, you may not have access to (certain parts of) our Website. Read this cookie policy carefully for more information.

If you want to withdraw your consent (you can do this at any time), you can delete your cookies by your browser settings.

We point out that web browsers allow you to change your cookie settings. These settings can usually be found in the 'Options' or 'Preferences' menu of your web browser. To better understand these settings, the following links can be useful. If not, you should consult the 'Help' function in your web browser for more details.

• Cookie settings in Internet Explorer
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari

Cookies are active for a maximum of 12 months. They can in no case link you as individuals to a name and / or a first name.